99 Posts

www.lvlc.us – The fanatics are running the show in Scotland, as The Drum reports…

Scottish government officials will meet with the Advertising Association (AA) and Portman Group to outline their plans for reforms to alcohol advertising. But the real question likely to be on the minds of those representing advertisers is why a committee advising the government on those reforms is made up almost entirely of temperance campaigners.

You may recall something similar happening with the committee put together by the Chief Medical Officer to discuss the risible new drinking guidelines.

It is the Scottish government’s first official encounter with the ad industry on the matter since it quietly formed an international group of experts (see below) at the turn of the year to advise it on tougher advertising measures. The move happened despite concerns over the group’s constituents from at least one of the major alcohol producers. The fear being that the panel, which consists of health and marketing experts such as Gerard Hastings, professor of social marketing at Stirling University and Karine Gallopel-Morvan, professor of social marketing at the School of Public Health, is one-sided and could help push through tougher measures in the next phase of the Scottish government’s framework, according to a source close to the matter.

Regular readers will know that Hastings is a highly emotional, far left-wing fruitcake whose hatred of advertising is only matched by his incomprehension of it. Check out the presentation he gave to a government-funded temperance conference last year. Click on the link. Look at it. This is a guy who should be shouting from the sidelines at a Corbyn rally, not getting invited to policy meetings. And yet – almost unbelievably – this who the World Health Organisation went to when they wanted a review of the evidence on food advertising and he is the go-to man for ‘public health’ lobbyists when it comes to alcohol advertising. Perhaps this is not so surprising as he can be relied upon to demand a ban regardless of what is being advertised.

It doesn’t stop there. Other alleged experts on the Scottish government’s panel include…

Colin Shevills, director of 100% state-funded anti-alcohol pressure group Balance.

Sally Casswell, Kiwi ‘public health’ fanatic, wibbles about corporate power, denormalisation, people vs. profits etc.; wants ‘comprehensive’ alcohol advertising ban, natch.

Katherine Brown, director of the neo-temperance Institute of Alcohol Studies (formerly known as the UK Temperance Alliance)

Eric Carlin, director of the state-funded ‘public health’ sock puppet SHAAP

Peter Rice, chairman of SHAAP

Suzanne Costello, chief executive of Alcohol Action Ireland – a sock puppet pressure group set up by the Irish government specifically to lobby for its Public Health (Alcohol) Bill.

Mary Cuthbert, board member of Alcohol Focus Scotland – a campaigning ‘charity’ that is almost entirely funded by the taxpayer.

Mac Armstrong, chair of Alcohol Focus Scotland.

Mike Daube, formerly of ASH (UK), now a jackboot of all trades in Australia; denies that moderate drinking is good for you; got an operatic production banned because it was set in a tobacco factory.

Niamh Fitzgerald, one of Hastings’ colleagues at the University of Stirling, UK Centre for Tobacco and Alcohol Studies.

Amandine Garde, lawyer, big fan of using EU law to regulate people’s lifestyles.

Mariann Skar, secretary general at EU-funded teetotal group Eurocare.

Looking at the full list, I can’t see anybody who is likely to demand anything other than an extensive ban on alcohol marketing. Not one of them works in the private sector, let alone in advertising or media.

Health secretary Shona Robison said: “The establishment of this group was a recommendation made by the Universities of Stirling and Sheffield in their independent report which found that the UK government’s alcohol policies are weaker than those implemented by the devolved nations.”

Oh, for God’s sake! Obviously these people are going to recommend their mates and exclude their opponents. This is Mickey Mouse policy-making of lowest order. It would be better – at least, it would be more honest – for the SNP to abandon the pretense of consultation rather than waste money on this kangaroo court.

Any changes to alcohol advertising that stem from the panel would be a fillip to the SNP, which has taken a hard-line anti-alcohol stance since it came into power in 2007.  

No kidding. It’s all about boosting the SNP’s prestige, just as the taxpayer-funded jamboree last October was all about Sturgeon-worship, but don’t these people feel any shame about running their country like a banana republic?

www.lvlc.us – The fall out from the obesity strategy continues with Action on Sugar now telling the government that they should listen to big business.

This is because the CEO of Sainsbury’s has written a letter to The Times asking the government to bring in legal restrictions on the use of salt, sugar and fat ‘across the whole food and drink industry’. It’s a staggering thing to request and is a classic example of industry trying to use regulation to get an advantage at the expense of the public. Or maybe he knows it won’t happen and is counting on some good publicity. Either way, I hope his business tanks and he gets thrown out on his ear.

Elsewhere, I’ve written an article for the Express about the cry babies of the nanny state industry and their ridiculous demands. In it, I say…

A glance at the policies rejected by the Government demonstrates sound judgment from the Prime Minister. The health lobby wanted a ban on “junk food” advertising before the watershed. Alas, “junk food” is a campaigning term with no scientific definition.

The nearest equivalent is food that is high in fat, salt or sugar (HFSS) but this covers a much broader range of products than people realise. It includes chocolate, crisps and burgers of course but it also includes orange juice, cheese, bacon, nuts and milk.

Call me a free market fundamentalist if you must but I don’t think these products are such a threat that they can only appear on television after dark.

Illustrating this point is an excellent video courtesy of Guido showing dozens of reasons why Jamie Oliver’s adverts for, er, Sainsbury’s would be banned if the zealots got their way. Highly recommended.

They know not what they do, the irresponsible fools.

www.lvlc.usThis is a post authored by the folks at ph360. The Population Health Blog was intrigued by the innovative combination of personalized dietary wellness management, evidence-based medicine, consumerism, artificial intelligence and a digital concierge.

Discoveries in biology, genetics, epigenetics, biotypology, and medicine are revealing that the best approach to being healthy and staying that way is to have a diet that is right for your body (1). What works for an “average” person may – or may not – be optimum for you.

So how do you know what’s right for you?

Welcome to the future of healthcare, where mHealth diet applications will come to the rescue. While today’s apps are rudimentary and require a lot of manual input, technology advances are making dietary apps highly advanced, automated and tailored.

The ideal app of the future will reconcile individual human physiology, and its adaptation to changes in environment and lifestyle, to provide more complete, detailed and personalized recommendations for staying well and reaching health goals (2).

Emerging technology will combine algorithms that calculate the risk of disease, monitor current lifestyle habits and health trends, and predict a future trajectory with recommendations of best practices for disease prevention or management. Genetic and phenotypic factors will be used to calculate health risks, and identify trends to provide tailored protocols. Wearable technology will monitor and signal important biological functions, and the continuous data collection will increase computer learning that further refines the technology. New discoveries will automatically update these systems so that users feel more confident and minimize faddism.

Though it seems like all of this is far into the future, it’s actually not. Sophisticated applications that consider a holistic approach to preventative medicine through such technology are already emerging.

Enter Shae

Matt Riemann, suffered from a rare genetic condition called Familial Amyloid Polyneuropathy.  This causes nerve dysfunction and has a life expectancy of approximately 10 years after onset.

In the course of collaborating with many specialists, scientists, geneticists and others, Matt not only overcame his condition but created ph360. With the premise that each person is unique, the ph360 platform guides a personalized approach to dietary health.

ph360 was launched two years ago, and after accounting for body measurements, genetic data, health history, and lifestyle, aggregates 10,000 data points and more than 500 ratios to recommend personalized food, fitness and lifestyle changes that achieve optimal health.

The Details

Shae, is built on the ph360 program.

First, body shape and structure are measured to gain insight on morphology, biotypology, and genetics. Research in epigenetics, for instance, has found that height is associated with cardiovascular conditions (3), digestive health (4) and even cancer (5). Waist circumference is related to cardiovascular risk (6) and diabetes (7). Various body ratios, such as height to weight, have been medically associated with increased risk of osteoporosis (8), certain metabolic conditions (9) and important hormone levels (10).

Health surveys are also used to get a better gauge of health risks. For example, skin and hair color is associated with the risk of sun damage (11), nail structure can indicate mineral deficiencies (12), and lifestyle choices can increase or decrease the likelihood of disease onset or progression (13, 14). Chronobiology (15) and the natural human aging process are considered (16) to provide insights on how sleep and stress affect health and well being (17) or how health risks may increase or change with age (18).

Shae takes ph360’s insights one step further by providing 24-7 support for ph360 users as a “Virtual Health Assistant.”  It’s being engineered to use interactive voice and text conversations to communicate a personalized health plan with users in real time via their phone, tablet, laptop or smartwatch. Shae will connect with wearables and analyze a user’s data to make practical recommendations regarding diet, exercise, and lifestyle activities that directly influence their health.
Following users through their day and responding as circumstances – such as environment, activity, diet and stress levels change, these are some of the things that Shae will communicate:

Recommended specific foods ideal for the person, indicate why and provide nutrient information, recipes and shopping lists for the recommended foods that the user selects.
Recommended the very best exercises for the individual’s fitness goals and specific body type, the ideal time of day to exercise and best sports to play.
How to integrate Geomedicine through GPS, making recommendations for foods, activities, transportation and more based on where the person is in the world.
How to optimize your schedule based on body rhythm to help minimize stress and increase productivity.

Shae has been funded on Kickstarter and is currently being funded on Indiegogo. Version 1.0 will be available in October 2016.  Upgrade versions will be released every few months with version 1.5 arriving in July 2017.  The upgrades are all covered in the original purchase price.


1. Ferguson, L. R., et al. “Guide and Position of the International Society of Nutrigenetics/Nutrigenomics on Personalised Nutrition.” Journal of Nutrigenetics and Nutrigenomics 9.1 (2016): 12-27.

2. Ferguson, Lynnette R., ed. Nutrigenomics and nutrigenetics in functional foods and personalized nutrition. CRC Press, 2013.

3. Lee, Crystal Man Ying, et al. “Adult height and the risks of cardiovascular disease and major causes of death in the Asia-Pacific region: 21 000 deaths in 510 000 men and women.” International Journal of Epidemiology (2009): dyp150.

4. Asao K, Kao WH, Baptiste-Roberts K, et al. Short stature and the risk of adiposity, insulin resistance, and type 2 diabetes in middle age: the Third National Health and Nutrition Examination Survey (NHANES III), 1988–1994. Diabetes Care 2006;29:1632–7.

5. Kabat, Geoffrey C., H. Dean Hosgood III, and Thomas E. Rohan. “Adult Height in Relation to the Incidence of Cancer at Different Anatomic Sites: the Epidemiology of a Challenging Association.” Current Nutrition Reports 5.1 (2016): 18-28.

6. Nazare, Julie-Anne, et al. “Usefulness of measuring both body mass index and waist circumference for the estimation of visceral adiposity and related cardiometabolic risk profile (from the INSPIRE ME IAA study).” The American Journal of Cardiology 115.3 (2015): 307-315.

7. Chamnan, Parinya, Hansa Choenchoopon, and Suvit Rojanasaksothorn. “Abstract MP93: Waist Circumference Has a Stronger Association With Diabetes Than Body Mass Index: Results From a Large Health Examination of 355,310 Thai Men and Women.” Circulation 131.Suppl 1 (2015): AMP93-AMP93.

8. Asomaning, Kofi, et al. “The association between body mass index and osteoporosis in patients referred for a bone mineral density examination.” Journal of Women’s Health 15.9 (2006): 1028-1034.

9. Jacobsson, J. A., et al. “Genetic variants near the MGAT1 gene are associated with body weight, BMI and fatty acid metabolism among adults and children.” International Journal of Obesity 36.1 (2012): 119-129.

10. Osuna C, J. A., et al. “Relationship between BMI, total testosterone, sex hormone-binding-globulin, leptin, insulin and insulin resistance in obese men.” Archives of Andrology 52.5 (2006): 355-361.

11. Veierød, Marit Bragelien, et al. “Sun and solarium exposure and melanoma risk: effects of age, pigmentary characteristics, and nevi.” Cancer Epidemiology Biomarkers & Prevention 19.1 (2010): 111-120.
12. Cashman, Michael W., and Steven Brett Sloan. “Nutrition and nail disease.” Clinics in Dermatology 28.4 (2010): 420-425.

13. Roberts, Christian K., and R. James Barnard. “Effects of exercise and diet on chronic disease.”  Journal of Applied Physiology 98.1 (2005): 3-30.

14. Moritani, Toshio. “The Role of Exercise and Nutrition in Lifestyle-Related Disease.” Physical Activity, Exercise, Sedentary Behavior and Health. Springer Japan, 2015. 237-249.

15. Lloyd, David, and Ernest L. Rossi, eds. Ultradian rhythms in life processes: An inquiry into fundamental principles of chronobiology and psychobiology. Springer Science & Business Media, 2012.

16. Lin, Jue, Elissa Epel, and Elizabeth Blackburn. “Telomeres and lifestyle factors: roles in cellular aging.” Mutation Research/Fundamental and Molecular Mechanisms of Mutagenesis 730.1 (2012): 85-89.

17. Mullan, Barbara A. “Sleep, stress and health: A commentary.” Stress and Health 30.5 (2014): 433-435.

18. Singh, Gitanjali M., et al. “The age-specific quantitative effects of metabolic risk factors on cardiovascular diseases and diabetes: a pooled analysis.”PloS One 8.7 (2013): e65174.

www.lvlc.us – I’ve been looking carefully at the details of the proposed UK sugar levy and have written up my conclusions in a short IEA briefing paper. It is a truly perverse and counterproductive idea which will cost the government more than it yields and will have little effect in incentivising reformulation because the reformulation has already taken place.

Here’s the executive summary…

In March 2016, George Osborne announced a ‘sugar levy’ on soft drink companies to start in April 2018. Under this policy, companies will be taxed on sales of medium and high sugar drinks (excluding fruit juice and milk-based drinks).

As an anti-obesity policy, the sugar levy seems arbitrary. Consumption of both sugar and sugary drinks has been falling for years while obesity has been rising. Soft drinks make only a small contribution to average calorie intake. Comparisons between European countries show no correlation between sugary drink consumption and obesity.

There is unambiguous evidence that ‘sin taxes’ of this sort take a greater share of income from the poor than from the rich. Since low income groups tend to buy larger quantities of SSBs, the impact of the sugar levy will be particularly regressive.

The Office for Budget Responsibility says the levy will increase inflation by a quarter of a per cent in 2018-19 thereby adding £1 billion to accrued interest payments on index-linked gilts. The inflationary effect will raise the cost of index-linked salaries, pensions and benefits by many millions of pounds. The levy will also require additional funding for enforcement and administration. For the first few years, at least, the sugar levy will be loss-making.

Hopes of extensive reformulation to reduce sugar content in the soft drink market are highly unrealistic. There is no more sugar to be removed from diet drinks and companies will not change the recipe of their popular original brands. Instead, the levy gives companies the perverse incentive to raise sugar levels up to the threshold of each tax bracket.

It is bizarre to introduce a tax when you know that it will incur billions of pounds of additional costs, and the stated objective of getting soft drinks companies to reduce the amount of sugar in their products is a pipe-dream.

50 per cent of the carbonated drinks market is already made up of low calorie brands. Regular Coke and Pepsi make up a further 24 per cent of the market – and they are not going to be altered. That leaves only a quarter of the existing market that could plausibly be reformulated but it includes such brands such as Irn-Bru and Dr Pepper which are unlikely to change (both have diet versions that sell modestly) as well as brands such as Lilt and Oasis which have already been reformulated to bring them below the lower-tier 5g/100ml sugar limit. For the latter category, the levy provides no incentive to reduce sugar levels further. On the contrary, since consumers tend to prefer the taste of sugar to the taste of artificial sweeteners, the levy gives manufacturers a perverse incentive to raise sugar levels in reduced-sugar drinks up to the limit of whichever tax bracket they are in.

I think the sugar tax is a bad idea on principle but it also happens to be a terrible idea in practice.

I’ve written more about this for Spectator Health.

www.lvlc.us – From the Journal (Ireland), a pleasing rarity – a journalist who knows how to assess evidence. It all started with a clueless/lying politician…

“Minimum unit pricing has been proven to work, in British Columbia in Canada, for example. When they introduced it, they found, when they did the research that there were less deaths from…drinking, and there were less hospital admissions.”

This is one of the most audacious lies I’ve ever come across in ‘public health’ and that is not a claim I make lightly. It started life in a ludicrous study from that old crank Tim Stockwell and has been repeated ad nauseum ever since.

The statement that alcohol-related deaths dropped by 32 per cent in British Colombia between 2002 and 2009 seems like a normative claim. It’s not. There was never any drop in deaths and so Stockwell created a model that pretended there were. This is what ‘public health’ people do. They create a land of fantasy for themselves where their ridiculous policies work.

I have written about this farce of a study before, but the Journal has the most comprehensive take yet. Do read the whole thing, but here’s a taster…

The first thing to note is that the number of alcohol-related deaths and hospital admissions generally went up in British Columbia during the period of 2002 to 2009.

As you can see, there were only two occasions when the number of deaths was lower than the year before, and the number of hospital admissions rose every year.

…It is doubly wrong to say that this happened “when they introduced [MUP]“. As we’ve explained, this study relates to increases in already-existing minimum prices.

…Remember that the study uses complex statistical models to estimate an association between a 1% increase in minimum prices, and a percent change in the number of deaths.

It’s not saying that prices actually went up by 1%, and these were the actual, observed ensuing increases and decreases in deaths.

If that’s a bit confusing, welcome to the world of statistical models.

It certainly is a bit confusing when ‘public health’ campaigners make up historical facts to suit their agenda, but it is hardly the first time. Models have their place in making predictions but using a model instead of using readily available data about a past event is, well, cheating.

Read it all here. There is also a pretty good overview of the sugar tax evidence from the same people here.



Another ‘voluntary ban’ on its way subject to a Mickey Mouse public consultation…

A hospital plans to make the streets around it a smoke-free zone – asking people not to light up in nearby roads.

The Birmingham Children’s Hospital site has been smoke-free since 2005, but the trust now hopes to deter smoking on Steelhouse Lane and Whittall Street. 

Given that this hospital has exiled smokers out of every part of its grounds – and given that hospital trusts don’t own public highways – they can expect a pretty curt response from any smoker they try to ‘deter’.

People would be asked to “adhere voluntarily” the trust said, adding fixed penalty notices were not being considered.

How very liberal of them. Or maybe they’re not being considered because hospital trusts have absolutely no authority to hand out fixed penalty notices, least of all on public roads?

It said it was in a bid to address concerns from children and visitors that smoking in public spaces around the site, particularly close to the main entrance, was making the environment “unhealthy”.

That’s what it’s all about, is it? It’s not just another stage in the NHS’s vendetta against smokers? It’s all about keeping the air clean on main roads in Birmingham’s famously fragrant city centre?

OK then, let’s see how healthy the ‘environment’ around this hospital is at the moment…

Revealed: Birmingham’s worst air pollution hotspots
Birmingham’s pollution hotspots have been revealed as campaigners call for a crackdown on emissions in the city.
Data obtained by Birmingham Friends of the Earth had disclosed the city’s five most polluted areas where the air is most filled with toxic nitrogen dioxide gas.
They are outside the Brasshouse, in Broad Street, outside Birmingham Children’s Hospital, outside O’Neills also in Broad Street, Kings Heath High Street and underneath Spaghetti Junction.

We wouldn’t want smokers compromising this delicate eco-system, would we?

The plans are subject to a six-week public consultation.

Why not make a submission?



Excellent work from the Taxpayers’ Alliance here. They’ve used Freedom of Information to find out how much ‘public health’ apparatchiks are being paid in so-called austerity Britain.

The answer is, of course, a great deal. Public Health England alone has 199 people on more than £100,000 a year…

Key findings:
  • There were at least 325 individuals employed in public health who received remuneration of over £100,000 in 2014-15
  • 43 of which had total remuneration over £150,000
  • There were at least 105 public health employees in local government with total remuneration of over £100,000 in 2014-15
    • 27 had total remuneration of over £150,000
    • Two Local Authority Directors of Public Health had total remuneration of over £200,000 in Cornwall (£207,302) and Oxfordshire (£202,349)
  • There were 16 regional NHS public health employees with remuneration of over £100,000
  • Seven of which received more than than £150,000
  • Public Health England employed 199 people with remuneration of over £100,000 in 2014-15
    • Seven employees had remuneration of over £150,000
      • Chief Executive: Duncan Selbie – £200,000 
      • Director, LondonYvonne Doyle – £182,500
      • Director, North of England: Paul Johnstone – £182,500
      • Director of Health and Wellbeing: Kevin Fenton – £177,500
      • Director, Midlands and East of England: Rashmi Shukla – £167,500
      • Chief Knowledge Officer: John Newton – £167,500
      • Director for Health Protection and Medical Director: Paul Cosford – £157,500
  • Public Health England employed 41 further part-time staff whose pro rata remuneration was over £100,000
  • Public Health Wales had at least five employees receiving remuneration of over £100,000 and two employees receiving over £150,000

The Sun‘s coverage of this includes a quote from me…

Christopher Snowdon, head of lifestyle economics at the Institute of Economic Affairs, added: “As bad as it is to be bullied and harassed by these joyless puritans, it is worse when you see how many of them are getting filthy rich from it.

“It is bewildering that this gravy train keeps rolling at a time of supposed austerity. Most of these jobs could be axed without having any effect on people’s health whatsoever.”

It would be churlish to deny that Public Health England do some useful work on infectious diseases (ie. real public health), but they spend an inordinate amount of time giving inane health advice (eg. telling people to turn their heating on in winter) and demanding action on sugar, drinking, smoking et cetera.

There is a case for there being a central hub of intelligence on contagious diseases but it could be done with far fewer staff and with far fewer fat cats at the top of the management ladder.

There is, in my view, no case at all for having a ‘public health director’ in every local authority being paid up to £200,000 a year to agitate for idiotic voluntary bans on smoking and voluntary sugar taxes. (I am quite sure these people have been behind ‘voluntary bans’ on smoking and vaping in several local councils. They certainly have in my neck of the woods.) They then encourage further profligacy by spending hundreds of thousands of pounds on idiotic schemes that only make sense if you are deep down the ‘public health’ rabbit hole – see Simon Cooke’s experience of attending a council meeting about obesity for a taster.

It’s Jobs For The Boys on the nanny state gravy train and the truth is that the TPA’s report only shows the tip of the iceberg. There are countless people working for fake charities, quangos and universities who are using vast sums of our money to interfere in our lives. They are – if I may be blunt – parasites, and it needs to stop.

Download the full report.

www.lvlc.us – I’ve created a handy slide to summarise the Chief Medical Officer’s new drinking guidelines…

Admittedly it doesn’t cover everything in the report – there’s some guff based around a fantasy computer model that bears no resemblance to real world data in there as well – but this is the only quote you’ll need next time ‘public health’ activists say that we need more bans, taxes and regulations because X% of the population are drinking more than a certain amount.

www.lvlc.us – Three years ago, a study found that people in Britain drink considerably more than they say they do. It became an international news story even though it is common knowledge amongst researchers that drinkers greatly under-report their intake.

Today, a report found that people in Britain eat considerably more than they say they do. This, too, has received an enormous amount of news coverage despite the fact that anybody who has spent more than five minutes with the data knows that under-reporting is endemic in this area too.

In the case of alcohol, we don’t need surveys to tell us how much we’re drinking because we’ve got the tax receipts. All we have to do is estimate how much has been spilled or abandoned and we can work out average intake with relative ease.

Food is more difficult. We have surveys showing what people say they eat and we have surveys showing what people say they bought, but people cannot be trusted to recall what they have eaten and a lot of food is thrown away. If we took the Living Costs and Food Survey at face value, the average Briton eats only 2,192 calories a day. This is implausible when 25 per cent of us are obese. (The government recommends men and women eat 2,000 and 2,500 calories a day respectively).

All sources are agreed on one point, however: we are eating fewer calories as a fat nation than we did as a slim nation. World War Two rations were designed to give civilians 3,000 calories a day. In the late 1940s, scientists found that people lost weight if they got less than 2,900 calories a day. A survival diet seventy years ago would be an obesogenic diet today.

It is safe to assume that calorie consumption rose when rationing ended although statistics are thin on the ground until the Living Costs and Food Survey started up in 1974. In its first year, this survey reported that 2,534 calories per day were consumed in the home (it did not look at eating out). By 2012, with eating out now included, this had fallen to 2,192 calories.

The exact numbers found in these surveys are misleading due to under-reporting, but the trend is clear. The Institute for Fiscal Studies have written about these data before, as have I for the Institute of Economic Affairs. Not everybody is convinced, however. The Behavioural Insights Team – commonly known as the Nudge Unit and now privatised – has today released a report claiming that ‘calorie consumption has not significantly decreased over time’.

Their argument is that under-reporting is endemic and has got worse in recent decades. They suggest several reasons why people today might be more inclined to forget or lie about what they have eaten, such as the tendency of obese people to under-report more than slim people and the general awareness of obesity as a health issue. These are worthwhile considerations and I agree that they have played a part, but researchers are well aware of them (they are mentioned in both the IFS and IEA reports). In my view, it is very unlikely that they can explain all of the self-reported decline in calorie consumption, let alone that they have masked a rise in calorie consumption. The self-reported decline is just too steep.

With the exception of the mavericks at Public Health Collaboration, nobody seriously believes people are consuming 400 fewer calories than they did in 1974. The question is whether we are eating more calories than they did back then. The Nudge report accepts that we are not. Instead it says that, after correcting for under-reporting, ‘the decline since 1974 is a lot smaller than previously stated – around 200kcal per day compared to around 400kcal.’

This is a significant admission. Given that obesity rates were very low in the 1970s, it leads to the obvious conclusion that a decline in physical activity, not an increase in food intake, has driven the rise in obesity. But this is the opposite of the Nudge Unit’s thesis and so they spend several pages trying to debunk the notion that people are less physically active than they used to be.

This is the weakest part of the report because they resort to a tactic used by our old friend Aseem Malhotra and use leisure time exercise as a proxy for physical activity. Surveys show an increase in the number of people who follow the Chief Medical Officer’s recommendation of exercising for 30 minutes five times a week. The data-set only goes back to 1997 and the Nudgers acknowledge that it contains the same kind of self-reported figures that they have just criticised, but that is only part of the problem. There is no contradiction between a third of the population taking part in regular leisure time exercise and a quarter of the population being obese. They are not the same people.

Moreover, people only exercise in their spare time when they are not getting enough physical activity in their daily lives. People did not need to go to the gym 70 years ago because they had naturally active lifestyles. Sure enough, there are figures tucked away in the appendix of the Behavioural Insights Team’s report showing that men expend 100 fewer calories at work today than they did in the early 1980s. Combine that with the rise in car ownership, the decline of walking and the rise of labour-saving devices and it is easy to see why physical activity has declined by 24 per cent since the 1960s, as Public Health England says it has.

Despite torturing the data, the Nudge Unit team fails to extract a confession. After throwing everything they can at the statistics, the best they can manage is the claim that calorie consumption has not fallen as much in the last forty years as a naive interpretation of food surveys might suggest. But we are already knew that, just as we know that people drink a lot more than they say they do. The fact remains that calorie consumption has fallen over the long term and so has physically activity. If, as the Nudge Unit admits, we are eating fewer calories than we did in the 1970s, a decline in physical activity is the only possible culprit.

The authors of the report seem to believe that there are competing views on how to tackle obesity with one side claiming that it is futile to reduce calorie consumption because it has failed to reduce obesity in the recent past. I’m not sure that is true. It is certainly not my position. Reducing calorie consumption is as valid an approach as increasing physical activity. Indeed, reducing calorie consumption might be a more realistic option for many people. Whether the government has the ability or mandate to reduce calorie consumption is another issue, but regardless of where you stand on that question we should not rewrite history. The notion that obesity started rising after 1980 because the nation was consuming more and more calories remains a myth.

www.lvlc.us – The WHO’s latest clandestine tobacco control meeting is due to take place in New Delhi in November. Readers may recall that the last shindig (in Moscow) saw a blanket ban on everybody from Interpol to the media – not to mention industry and the public – attending a conference that is paid for by the taxpayer and aims to change government policy.

According to the Huffington Post, the WHO’s paranoid obsession with secrecy and censorship will plumb new depths in India as they intend to ban whole nations from attending…

In a document obtained from the FCTC, the organizers ask for support to “ensure the exclusion of representatives and officials from…fully or partially state-owned tobacco industries, including state tobacco monopolies.” Specifically, the FCTC hopes to ban certain “appointed and elected officials from executive, legislative and judicial branches” from the meeting.

This effort to exclude delegates with associations with tobacco production is so broad that it will almost certainly prohibit finance ministers, economic development secretaries, public health officials, and even presidents and prime ministers representing countries that operate state-owned tobacco growing or manufacturing operations, or engage in marketing and trade efforts.

This could mean that nations which account for more than a third of the global population will not be represented…

As a result, countries including China, Cuba, Egypt, Bulgaria, Thailand and even India, the convention’s host country, may have a hard time having delegates approved to attend the event and vote on issues that impact their citizens.

Utter insanity. In politics, it is usually the way that large, official agencies take a sober and restrained view of things while extremism breeds at the margins. The opposite is true in ‘public health’ where the WHO attracts the most fanatical and least accountable zealots and it is left to domestic organisations to take the edge off the madness.

So, for example, while governments try to mitigate the impact of anti-smoking policies on the black market, the people in the WHO bunker imagine they can eradicate the illicit tobacco trade.

And while governments seek to make health policy without excessive industry involvement, the WHO not only bans industry employees from observing proceedings which directly affect them, but bans everyone but a select handful of true believers from being in the room.

As I said back in 2012…

This is madness. Is there any organisation these maniacs do not suspect are ‘front groups’ for Big Backy? The real issue here is not allowing the industry—or Interpol—to engage, it is that no opposing views are allowed whatsoever. I don’t imagine that the industry necessarily represents the views of its customers, but they represent them better than the people who hate the customers, hate the industry and hate the product. Ideally, I’d like to see the tobacco control “community” invite smokers to their conferences and ask them how they feel about higher taxes and outdoor smoking bans, but they never do. I can’t think why.

The result of excluding everybody except fellow fanatics is that you end up with retarded and delusional policies which only make sense at two in the morning when they are being discussed by monomaniacs in the hotel bar.

Now, this corrupt agency wants to extend their prohibition to true believers who happen to come from countries where the state is involved in tobacco production. They have completely lost the plot. Can we stop giving them our money now, please?